I am a practical marketer with 17 years of experience (15 years in the positions of Head of Digital and CMO).
Current member of the Russian Marketing Guild and Member of the RQ-Index Expert Council .
Industries: AdTech, E-commerce, Services, Product, Fintech.
Business models: B2C и B2B, IT-продукты (SaaS/PaaS).

• I have a university degree in information technology, which has given me deep expertise in MarTech and the Data-driven approach.
• Regularly upgrade my qualifications: in my portfolio there are more than 200 specialized courses and international certifications confirming the expert level in key marketing disciplines.
• I have strategic thinking and I act effectively in conditions of uncertainty.
• My management style is focused on business scaling through a systematic approach and innovation.
• I have proven experience in implementing international projects and deep expertise in conducting comprehensive Digital business transformation.
• I have an up-to-date stack of marketing technologies and maintain close professional relationships with key players and market experts, which allows us to attract the best solutions and resources for the implementation of large-scale tasks.
• Thanks to my high adaptability and leadership skills, I successfully create a productive environment in teams of any size, conveying the values of continuous development and effectiveness.

Managerial competencies:

• C-level management: strategy development and protection, marketing P&L management, cross-functional interaction.
• HR & Team: full cycle of personnel management (hiring, adaptation, development). Implementation of KPI, OKR systems, and Agile, Scrum, Lean, and HADI methodologies.
• Digital transformation: deep automation of business processes and innovation at the interface of marketing and IT.

Professional expertise:

• MarTech & Analytics: implementation of AI solutions, CRM automation, building end-to-end analytics and product funnels based on data.
• Performance & Digital: Performance Marketing, Media Buying, SEO/SEM, SERM/ORM, Email Marketing, and Growth Hacking.
• Product & Brand: "packaging" of products, UX/UI, CJM.
• Researches: market and Competitive environment analytics, CSI.
• CRM & Retention: experience in designing and implementing CRM strategies and trigger chains, with a focus on customer lifecycle automation.